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AD RANT
Apathy Will Get You Nowhere
By Patrick Scullin, Ames Scullin O’Haire
For two and a half years now, I’ve served as El Presidente of The
Atlanta Ad Club. In that time, we have brought in some terrific
speakers and programs: Alex Bogusky, Stan Richards, Toby Barlowe, Andy
Azula, Laura Ries and many more.
Still, there
are lots of people who never attend. More to the point, lots of AGENCY
people who don’t attend. And I wonder why.
Are you that
busy?
Are you that smart?
Are you that talented?
Or, are you that apathetic?
That lazy?
That smug and secure with your place in the ad world?
Many of you only attend the ADDY Awards, so essentially you mingle with
your peers once a year, and then only if you’re getting a pat on
the back.
That is sad.
That is pathetic.
That is tragic.
Not to get all chamber of commerce on your ass, but:
This is your city.
This is your profession.
This is a worthwhile organization that could help you in your career.
If you don’t see that, there is nothing I, or all the great
speakers we bring in, can do for you. You’ll exist in your fog of
apathy and coast along until one day your dinghy is toppled and
you’ll be in the deep waters of professional turmoil.
Then, you’ll care.
Then, it may be too late.
Then, you need a network of peers.
This Club has existed for 100 years.
With your support, we’ll continue for 100 more.
Enough said.
Thanks.
Hope to see you soon.
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